4 Ways to get feedback-gathering right

OABPO Blog Team Published on October 29, 2014

4-Ways-to-get-feedback-gathering-right--Open-Access-BPO--philippine-call-center
Perhaps every business dreams of having the ability to peer inside the minds of their customers to know what they honestly think about the company s products and services. Finding out if your market loves or loathes your brand is like top feat, as it lets you in on what you need to do to get things right and win the industry lead. Luckily, you don t need superpowers to extract truthful insights from your audiencesโ€”they can tell your Philippine call center agents directly.

Call centers, particularly those that receive inbound customer service calls, can double as surveying bodies just by doing their supposed role. Customers contact them with a problem at hand, which they typically report along with their opinion about the brand involved. Using analytics and the traditional practice of deducing, your call center team can translate actionable insights from complaints, concerns, and even speech patterns.

But the question is: how? You can t simply listen in on every call and jot down buzzwords. Get feedback-gathering right through these four basic steps.

1. Channel the information inflow

4-Ways-to-get-feedback-gathering-right

As most call centers nowadays offer multi-channeled customer service solutions, you can use more than just the phone lines to gather feedback. But you have to pinpoint which type of information concentrates where.

For instance, if tech-related issues usually go to call center agents, then use voice channels to know how you can improve the quality of your electronic products. If your social media accounts get more questions about store locations, then you can base on tweets and Facebook comments when you need to measure how well distributed your contact numbers and addresses are.

2. Know the right timing

Timing is essential in nailing customer surveys. If you wait too long to ask about how your product fared, your customers may not be able to recall the experience well. But if ask too early, you won t likely get accurate responses.

Whether getting feedback proactively by asking or just by interpreting collected data, you need to consider the proper timing and purpose for your action. Measure how long it would take before customers could really judge your product s efficiency, and only get their opinion by then. You should also know when the information you previously gathered can be useful. The record of requests for SMS assistance may be useless now, but the time to actually use this may come once you start considering text messaging as a customer support platform.

3. Arm your staff

4-Ways-to-get-feedback-gathering-right-

The very people handling your feedback channelsโ€”your employeesโ€”should know what type of information to gather and when to watch out for it. Therefore, listening for cues should be part of their training. Teach them what words or phrases hint complaining, praising, or even inconsistency when reporting an issue. They should be able to spot trends in the calls they receive: frequent complaints about delivery delays may mean that you need to check your courier service.

4. Be proactive online

Gathering feedback neither starts nor ends in your call center. There is a massive mine of customer insights on the Internet that is waiting to be discovered, so don t just rely on incoming calls and messages to sense trouble involving your brand. Your customer service representatives assigned to social media accounts can monitor your market s web activity to fix issues before they even get reported. Tools as simple as hashtags can be your weapon in keeping up with product trends and gearing up for brewing issues.

 

Join us on facebook
Open Access BPO Yesterday
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ๐˜€ ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—ง๐—ฒ๐—ฎ๐—บ ๐——๐˜†๐—ป๐—ฎ๐—บ๐—ถ๐—ฐ๐˜€

Open Access BPO Manila recently hosted ๐ˆ๐ฆ๐ฉ๐ซ๐จ๐ฏ ๐๐ฅ๐š๐ฒ ๐‹๐š๐› on March 28th, bringing new experiences to its workforce.

This engaging session provided a hands-on experience designed to cultivate collaboration, creative problem-solving, and stronger communication skills among team members. By exploring the fundamentals of improvisation in a supportive environment, participants enhanced their adaptability and teamwork abilities โ€“ qualities crucial for effective partnerships and workplace harmony.

This initiative underscores Open Access BPO's commitment to fostering a dynamic and people-centric work culture, ultimately benefiting our partners through more cohesive and innovative service delivery.

#WeSpeakYourLanguage
Open Access BPO 2 days ago
Ready to elevate your brand? Open Access BPO empowers you to unlock new opportunities and achieve scalable growth.

From customer support to back-office solutions, we're your partner in expansion.

#WeSpeakYourLanguage
Open Access BPO 7 days ago
Call center managers are responsible for keeping operations running smoothly.
This means they also have to take note of the usual issues they need to keep at bay.

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐Ÿฐ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€ ๐˜๐—ต๐—ฎ๐˜ #๐—–๐—ฎ๐—น๐—น๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ๐˜€ ๐—บ๐˜‚๐˜€๐˜ ๐—ณ๐—ฎ๐—ฐ๐—ฒ: https://buff.ly/CCAZeNL

---------
Our industry expertise and the skilled workforce enable us to create exceptional experiences for your customers.

Call us today and let's start building the best team for your brand:
https://buff.ly/zQqgKkw

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #outsourcing
Open Access BPO 8 days ago
The Holy Week is a time to renew our faith and find peace in reflection.

If youโ€™re traveling to be with family or friends or venturing on a pilgrimage, do so with patience and caution.

Let's extend care not just to our loved ones but also to everyone we share the road with. May your journey be safe, and may this season bring you clarity and renewal.

#WeSpeakYourLanguage
#OABPOholidays #HolyWeek
#MahalNaAraw #HolyWeek2025
Open Access BPO 8 days ago
Given the substantial complexities of staff and project management, it is understandable that numerous team leaders underachieve or fail upon assuming this role.

๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐—ฐ๐˜‚๐—น๐˜๐—ถ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐˜€๐—ฒ #๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ among your #CustomerService team leaders: https://buff.ly/9BhNb6G

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Invest in your leaders, elevate your #CustomerSatisfaction.

For a #LeadershipDevelopment program that ensures high-quality #CustomerExperience and drives tangible business results: https://buff.ly/cAnQNot

#WeSpeakYourLanguage
Open Access BPO 8 days ago
Improving on your #CustomerExperience can be just as simple as #outsourcing to a #CallCenter.

But is it really worth it? How can an outsourced call center upgrade your CX strategy?

Learn all of that and more in our latest blog: https://buff.ly/lSMmCDo

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Open Access BPO is your trusted partner to see your #CX strategy through.

Partner with us today: https://buff.ly/cAnQNot

#WeSpeakYourLanguage
#OutsourcingCX #CallCenterCX
#CustomerExperienceOutsourcing
#BPOCustomerService