4 Sources of customer feedback that are commonly overlooked

OABPO Blog Team Published on September 15, 2014 Last updated on October 13, 2021

4 Sources of customer feedback that are commonly overlooked- Open-Access-BPO
Many businesses claim that they take time to gather customer feedback to improve their operations. Most brands do it either by asking customers to personally fill out customer surveys or through quick interviews made possible by their call center support services. This commitment is indeed commendable. Not only do they gain insights that can help them become better, they also strengthen their relationships with their customers by showing them that they care about their opinions.


But did you know that personal and phone-based customer satisfaction surveys are not the only possible sources that you can tap to help you learn about what your customers have to say? Here are four other tools for acquiring customer opinions that are oftentimes ignored by businesses:

1. Social media

4 Sources of customer feedback that are commonly overlooked- Open-Access-BPO- Social Media

Social media has transformed from being just a socialization platform to a dynamic avenue where people actively exchange information and update their circles about their day-to-day activities. This means that if your customers find their experience with your brand remarkable, there s a good chance of them speaking about it on their social media accounts. Some customers may do it directly and post comments on your page. Take time to respond to them and let your customers know that you appreciate the gesture.

Additionally, instant or direct messaging on these platforms gives customers another way to leave feedback. Utilize auto-response messages or bots, so customers know you receive their messages even when you’re not currently online to respond.

2. Inbound call trends

4 Sources of customer feedback that are commonly overlooked- Open-Access-BPO- Inbound call trends

True, your outbound customer survey calls are good sources of customer insights. But, the inbound calls you receive from your customers daily can also speak a lot about which areas of your business need attention. You don t necessarily have to ask every caller to go through your survey. Just by taking note of the trends or issues commonly raised by customers, you will have a clearer vision of your strengths and weaknesses.

3. Online forums and review sites

4 Sources of customer feedback that are commonly overlooked- Open-Access-BPO- Online forums and review sites

Although your website and your business email are the best online platforms to use in voicing out concerns, some customers may find it more convenient to go to review sites and other social sites to share their experiences. They may find these forums less restrictive and farther-reaching than the channels that you provide. So, if you truly want to know what your customers have to say, do not just sit in front of your computer and wait for them to email their concerns. Google your business and look for related reviews shared by your customers.

4. Exit interviews

4 Sources of customer feedback that are commonly overlooked- Open-Access-BPO- Exit interviews

Exit interviews are not only useful for employment or resource management purposes. You can also ask your customers to share their opinions upon ending their subscription or membership. You ll be surprised how liberal their opinions can get, especially since they know that they won t share any ties with you afterward.

Employee exit interviews are also helpful, especially when frontline or customer service employees are subjected to them. These people are exposed to the most common problems faced by your customers and are therefore credible observers of customer behavior.

There are several ways to listen to your customers. All it takes is knowing which resources to tap and optimizing these channels to better understand your customers opinions. By including the above-mentioned tools, you can have a more comprehensive view of the different issues that affect your customers satisfaction.

Congratulations! You’re on your way to receiving great insight into what your customers really think of your company. Put all that rich information to good use and partner with a trusted BPO to improve your service delivery and content management. Open Access BPO offers multichannel customer support for businesses of all sizes. Get in touch with us to start offering support via phone, email, live chat, social media, and in-app.

Join us on facebook
Open Access BPO 2 days ago
#CustomerLoyalty is a privilege businesses strive to achieve.
๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜€๐˜‚๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐—ฒ๐—ป๐—ผ๐˜‚๐—ด๐—ต ๐˜๐—ผ ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐˜„๐—ฎ๐—ป๐˜๐—ถ๐—ป๐—ด ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ?

Take a deep look at the stages of #CustomerLoyalty and see how you can shape your customer experience strategies and get your repeat buyers to continue supporting you: https://buff.ly/mNMdlGq

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Let's create memorable #CustomerExperiences and keep your customers coming back for more: https://buff.ly/0mgDGzC

#WeSpeakYourLanguage
#CustomerService #CX #CustomerSupport
Open Access BPO 4 days ago
A customer-centric support culture is built on a lucid and compelling vision.
A well-articulated ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—บ๐—ฎ๐—ป๐˜๐—ฟ๐—ฎ is essential for bringing this vision to life, as it:

โ€ข Communicates the intended #CustomerExperience, fostering clarity and understanding.
โ€ข Standardizes agent interactions, ensuring consistent brand representation and customer engagement.

The following questions will facilitate the creation of a resonant customer service mantra: https://buff.ly/YMTI4r2

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Get a reliable outsourcing #CX partner with empowered agents who can go the extra mile to deliver exceptional service: https://buff.ly/l4YDYb5

#WeSpeakYourLanguage
#CustomerService #CustomerSupport
#outsourcing
Open Access BPO 5 days ago
Revolutionize your customer service!
Learn how #improv theater fundamentals with its ๐˜บ๐˜ฆ๐˜ด, ๐˜ข๐˜ฏ๐˜ฅ principle, can transform #CallCenter interactions into genuine, solution-oriented experiences.

Read all about it and learn how to boost agent adaptability, problem-solving skills, and #CustomerSatisfaction: https://buff.ly/CEbXLoS

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
At Open Access BPO, we train our teams to deeply understand customer needs and provide natural, solution-oriented interactions, fostering trust and satisfaction.

Experience the difference of genuine customer connectionโ€”click and contact our CX experts at https://buff.ly/027ww7m.

#WeSpeakYourLanguage
#CustomerService #CustomerExperience
#CustomerServiceTips #CX #CSat
Open Access BPO 9 days ago
Customer issues rarely emerge from thin air. They often give subtle signals beforehand.
You just need to be vigilant enough to spot them immediately!

By proactively addressing potential concerns, you can significantly boost customer satisfaction, minimize complaints, and cultivate stronger relationships.

Ready to stay ahead of customer needs and deliver an exceptional experience? Learn more from our insightful series.

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Open Access BPO's solutions are always there for your customers anytime, anywhere, and in any language.

Contact us now and let's chat about your needs and what we can do to support your brand: https://buff.ly/zSgFw5m

#WeSpeakYourLanguage
#CustomerExperience #CX
#CSat #CustomerSatisfaction
#CustomerService #outsourcing
Open Access BPO 12 days ago
Customer expectations continue to change, and if you fail to keep up, you risk losing your competitive edge. Have you considered driving proactive engagement, personalized interactions, and seamless service delivery this year?

Our latest blog settles on a checklist that could help you rediscover the #CustomerExperience goals worth pursuing: https://buff.ly/oq5XRzE

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Embracing what the future holds becomes a whole lot easier with the help of Open Access BPO's proactive #outsourcing solutions.

Don't get left behind. Boost your brand's efficiency and #CustomerSatisfaction with our #CallCenter, back-office, and #KPO services

Let's talk about your brand's needs and how we can help: https://buff.ly/9KdB8xQ

#WeSpeakYourLanguage