Author: Alistair Roque

A beginner’s guide to beating the 4 challenges of digital marketing

The world of online marketing possesses many challenges to most marketers regardless of their industry. It s easy to get lost in a realm where change is constant and marketing techniques and tools can easily become outdated. Fortunately, the obstacles confronted by every emerging digital marketer have already been faced and overcome by those before […]

4 Questions that should be part of every customer satisfaction survey

A customer satisfaction survey is a timeless tool that guides businesses in identifying components of the customer experience that may need to be improved. Gathering customer feedback and taking responsible actions based on survey responses are some of the most commonly shared practices among brands that excel in customer service.

Social listening: Monitoring conversations for better marketing

There’s no denying that listening to your prospective and current customers is one of the best ways to know which aspects of your business need to be enhanced. Engaging with customers begins with understanding their opinions and the things that drive these insights. If you want to build stronger connections with your customers, you need […]

5 Things you need to do after publishing a new blog post

It’s always exciting for content marketers and bloggers to wait and see how much engagement every blog post they create could attract. Writing amazing content, after all, only fulfills the first critical part of content marketing. If all that you do is just hit the “Publish” button on your blogging platform after writing a new […]

5 Reasons your customers aren’t engaging with you on Facebook

Social media marketing thrives on online engagements and conversations between customers and brands. Marketers utilizing this modern marketing tool can never find success if they don t understand the value of human connections. Without actual conversations, the customers online engagement with the brand becomes passive and uninspiring.

How storytelling can add life to your marketing strategy

Sharing remarkable stories about you or your experiences with your family or friends has always been a good way of strengthening ties with the people you care about. It s a fundamental human activity that allows listeners to understand your emotions as a story character while experiencing particular events. Because of the familiarity and special […]

Doomsday prep:How to overcome a social media crisis in 5 steps

No business can be spared from public criticism after committing even the smallest mistake. One wrong click, misspelled word, or insensitive post could lead to hundreds of hate comments or lost subscribers. Social networking sites, being highly volatile platforms, are common avenues for major public relations crises. The negative backlash from social media followers can […]

5 Strategies to amplify your content marketing reach

Effective content marketing strategies require more than just creative and reliable content creation practices. Distribution should always be an important consideration, since the impact of each piece you produce depends on how many people will see it and be influenced by it. In other words, the more strategic you are in disseminating content, the greater […]

4 Possible reasons your content isn’t getting enough attention

In today’s digital age, there’ s no denying that content marketing has become one of the most promising marketing tool for businesses that thrive on customer engagement. With the use of strategically distributed content, brands can form relationships with their target audience and attract new customers.

Where can influencer marketing take your brand?

Now more than ever, it s important for brands to spread their marketing efforts across multiple channels. The business of magnetizing consumer attention is no longer monopolized by television and other advertising tools of the past. Digital channels, especially social media, continue to attract marketers because of the extent and quality of engagement the huge […]

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Open Access BPO 2 days ago
Being able to communicate with customers in their own language is crucial for global brands seeking to expand their reach.

Multilingual #CallCenters play a vital role in this aspect, providing seamless communication between brands and customers.

But is that all there is to it? Check out our blog to find out more ways multilingual call centers help global brands:
https://buff.ly/P7xijuu

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Learn more about how our multilingual outsourcing services can help grow your business and expand your customer base: https://buff.ly/rQ4q1FV

#WeSpeakYourLanguage
#CustomerSupport #MultilingualCallCenter
Open Access BPO 2 days ago
Call centers embrace innovation, no doubt.
However, this goal can be achieved more easily by being creative.

This #NationalCreativityDay, check out our blog as we discuss just how important #creativity is in #CallCenters, so have a read now: https://buff.ly/08qFhTs

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Transforms customer interactions into exceptional #CustomerExperience with our skilled & creative #CX reps!

Contact us today and we'll elevate your brand's #CX:
https://buff.ly/rQ4q1FV

#WeSpeakYourLanguage
#CustomerSupport #CSat
#OutsourcingCustomerService
Open Access BPO 4 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗕𝗗𝗢 𝗟𝗶𝗳𝗲 𝘁𝗼 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗟𝗶𝘁𝗲𝗿𝗮𝗰𝘆 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝘁𝗼 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀

Open Access BPO recently hosted an exclusive financial literacy webinar on May 22, 2025, specifically designed to equip its employees with essential knowledge for personal #FinancialSecurity.

The event, 𝗪𝗵𝗮𝘁'𝘀 𝗬𝗼𝘂𝗿 𝗣𝗹𝗮𝗻 𝗕?: 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗙𝘂𝘁𝘂𝗿𝗲 𝘄𝗶𝘁𝗵 𝗦𝗺𝗮𝗿𝘁 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴, was organized in collaboration with @BDO Life and featured the financial organization's Senior Assistant VP, Edward Castro as guest lecturer.

The webinar centered on crucial aspects of #ProtectionPlanning, offering clear, actionable guidance on how to secure future financial stability. It explored a range of practical financial strategies, from traditional savings and investments to entrepreneurial ventures.

This initiative is a reflection of Open Access BPO's deep commitment to the overall well-being and financial stability of its workforce. This webinar is one of many planned employee engagement activities aimed to help our employees grow personally and professionally.

#WeSpeakYourLanguage
#IdeaHubOABPO
Open Access BPO 4 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝘁𝘀 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲 𝗗𝗮𝘃𝗮𝗼 𝗹𝗲𝗴 𝗼𝗳 𝗶𝘁𝘀 𝙋𝙡𝙖𝙣𝙩 𝙞𝙩 𝙁𝙤𝙧𝙬𝙖𝙧𝙙 𝘁𝗿𝗲𝗲-𝗽𝗹𝗮𝗻𝘁𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗼𝗻 𝗠𝗮𝘆 𝟭𝟰, 𝟮𝟬𝟮𝟱.

Held in Barangay Eden, Toril District in Davao City's upland Toril District, employee volunteers planted 100 seedlings of the Philippine indigenous white Lauaan forest tree.

Partnering with the Department of Environment and Natural Resources–Community Environment and Natural Resources Office (DENR-CENRO), this effort aids in the vital reforestation and rehabilitation of the Talomo-Lipadas Watershed, a crucial water source for Davao City.

𝘗𝘭𝘢𝘯𝘵 𝘪𝘵 𝘍𝘰𝘳𝘸𝘢𝘳𝘥 highlights Open Access BPO's deep corporate social responsibility, demonstrating a tangible commitment to environmental impact and fostering a sustainable community.

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO 5 days ago
It's easy to assume that dips in your #CustomerService team's #productivity is because of laziness.

But be extra observant, because it could be an indication of a deeper concern: 𝗰𝗵𝗿𝗼𝗻𝗶𝗰 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗯𝘂𝗿𝗻𝗼𝘂𝘁.

𝗕𝘂𝗿𝗻𝗼𝘂𝘁 𝗰𝗮𝗻 𝗹𝗲𝗮𝗱 𝘁𝗼:
• low productivity
• high employee attrition
• tanking service levels

Here are indications that your #CustomerSupport agents are burning out (and some team management tips for handling them!): https://buff.ly/UGegOw8

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Go with the #outsourcing #BPO that cares for its teams: https://buff.ly/WKtkHMe

#WeSpeakYourLanguage
#EmployeeManagement
Open Access BPO 5 days ago
Night shift work inherently presents unique hurdles for #CallCenter agents, primarily through the disruption of natural sleep cycles.

This impact on their well-being can be substantial.

Here's how to foster a more supportive environment for your night shift team: https://buff.ly/SbBAZ1R

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We're an employee-centric BPO company, so fostering a culture of employee care is part of our core.

Learn how ensure employee satisfaction with programs and opportunities for our teams to grow and thrive: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#CallCenterManagement #EmployeeManagement
#MentalHealthMonth #MHM2025 #OABPOforMentalHealth
#MentalHealthAwarenessMonth